Bring and Optus have launched a campaign featuring a series of reimagined videos inspired by famous INXS songs.
Bring and Optus have launched a campaign featuring a series of reimagined videos inspired by famous INXS songs.
The campaign series includes clips featuring the classic tunes Need You Tonight, Mystify, Never Tear Us Apart and Kick.
Dubbed the ‘ReKickers’, this talent has been tapped to re-interpret tracks from the album in their own special way and open up the album to a new generation of streamers in the process.
The campaign is designed to promote the Optus data free streaming offer which enables Optus customers to stream without limits on with dedicated music partners, offering the chance to win tickets to the Rekicked event in December.
Client Liason will be performing at the Sydney event, recreating INXS songs.
Bring creative director James Griffiths said: “We’ve worked hard to assemble a great team of talent to pay homage to this iconic album. Reimagining the songs is no easy task, so we wanted people with a genuine link to the band and an authentic story to tell. With our Rekickers, we’ve found just that and we can’t wait to showcase their content over the next few weeks”.
Optus associate director of content and entertainment Bushra Abel says: "We are always looking at ways to deliver game changing experiences for our customers and reimagining one of Australia’s most iconic albums with today’s top talent was one we couldn’t pass up. We hope our customers and Australia enjoy the content and can come along to our exclusive Rekicked event in December.”.
The Rekicked campaign is the latest collaboration in a two-year partnership between Optus and Bring’s parent company, Universal Music Australia.
The strategic alliance has produced a number of exclusive performances and content moments including Lorde and Justin Bieber on Cockatoo Island, a Crowded House Live streamed studio show and small intimate gigs from the likes of Halsey, 360 and The Preatures.
The event is only open to Optus customers.
