Optus is taking trains and supermarkets this December, next stop: entertainment.
Optus will be all over trains and supermarkets this Summer thanks to TorchMedia's transit and shopper-facing network.
The broadband creative will feature on 72 trackview panels on the side of trains in Sydney and Melbourne. While pre-paid creatie will feature in 772 supermarkets across the nation. Optus hopes to reach 11.5 million people throughout November and December.
Kirsty Dollisson, GM at TorchMedia says, “Optus’ consumer and commuter-facing campaign will ensure they remain top of mind for home internet and mobile deals heading into the future.”
The creative is aligned with Christmas themes and comes at a time of customer acquisition focus for Optus.
Credits
Client: Optus
Product: Home Broadband Bundle + Pre-paid promotion
Media Provider: TorchMedia
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