He's the perfect man. He brings out all the best qualities in you. You can be adventurous, playful, easy-going, flexible....
He's also plastic. And fits in your wallet.
To promote its contactless prepay travelcard Opal, Transport for NSW gives you the slightly creepy, man-sized, living, breathing Opal Man. He'll change your life, apparently.
On a more practical note, the virtual Opal card allows you to queue jump during the busy commute. It's a win-win.
Credits:
Client: Transport for NSW
Agency: JWT
