Supporting the new affirmative sexual consent laws taking effect on June 1.
The NSW Government Department of Communities and Justice has created #MakeNoDoubt via creative agency The Frost Collective and production company Entropico.
#MakeNoDoubt aims to educate the public on how to communicate about consent and supports the new affirmative sexual consent laws taking effect on June 1 2022.
Aislinn Lowe, director of Entropico, said: “For this campaign, I wanted to create a series of worlds that represented an intersection between entertainment and education.
"My approach to the cinematography was very much influenced by Euphoria, because I knew that in order to grab the attention of our target audience we needed to make a campaign that looked like something they would binge-watch."
“It was important to me that the stories and performances were authentic, so we used real couples for the more intimate scenes, and worked with intimacy co-ordinators Chloe Dallimore and Anna Cheney to make sure that the actors felt really comfortable with what was happening."
The #MakeNoDoubt videos will run across Facebook, Instagram, Snapchat, TikTok, Spotify, YouTube and Tinder.
Credits:
Client: NSW Department of Communities and Justice
Creative Agency: Frost Collective
Creative Director: Ant Donovan
Copywriter: Michael Skarbek
Strategy Director: Debbie Spence
Production Company: Entropico
EP: Ainslee Littlemore
Director: Aislinn Lowe
Producer: Gus Kennelly
DOP: Gregoire Liere
Intimacy Coordinator: Chloe Dallimore & Anna Cheney
Casting: Daniel Berini
Post Producer: Annabel Mills
Editor: Rolando M. Olalia
Sound Design & Composition: Jacob Turier
Colourist: Alina Bermingham
