Eye-opening film launches to bring awareness to World Down Syndrome Day on 21 March.
Actress Olivia Wilde is the star of a new campaign that aims to change the way you look at people with Down Syndrome.
The film, by Saatchi and Saatchi for Coordown, shows Wilde playing the role of 19-year-old student with Down Syndrome, Anna Rose Rubright.
Wilde plays Anna Rose as she sees herself; an ordinary girl, out with her family, laughing, crying, running and eating pizza. At the end we see the real Anna Rose, and she asks "How do you see me?"
The spot, directed by Reed Morano at Pulse Films, aims to start a conversation around how those living with the genetic condition see themselves and how they can be disadvantaged when people pre-judge them based on their condition.
