“The new tagline brings to the forefront the true customer benefit of everything that Officeworks does to support our customers’ ambitions"
Officeworks has launched its ‘Make Bigger Things Happen’ campaign on TV, radio, outdoor, catalogue, press, magazine, direct marketing, digital advertising and in-store activity across the month of February.
The retailer said it has evolved its tagline to “better connect with customers, focused on the benefit Officeworks provides them through its price, range and service offer, every day”.
Officeworks national marketing manager Karl Winther said: “More than any other brand asset, a tagline reinforces a brand’s positioning. It sums up what the brand is all about to its customers and is the essence of what the brand is trying to communicate.
“The new tagline brings to the forefront the true customer benefit of everything that Officeworks does to support our customers’ ambitions, whether they’re in business, on their education journey, working from home or pursuing hobbies,” he said.
“It reinforces that we’re here to support them with our wide range of products at low prices and great service, empowering them to make bigger things happen. It’s our promise to our customers, and encouragement to spur them on their journey,” he said.
The new tagline was launched in conjunction with other communications focused on Officeworks’ every channel services capability, highlighting some of the ways Officeworks helps customers make bigger things happen.
Credits
Creative: AJF Partnership
Media: Initiative
Digital, Content, Performance Marketing and Social Media: Columbus
PR: Haystac
CRM: AKQA and Track
UX: Tribal
