NSW Health has launched an educational OOH campaign with Ad-Roller, aiming to prevent the spread of the flu this winter.
NSW Health has launched an educational OOH campaign with Ad-Roller, putting the message a place known for its germs - shopping centre handrails.
The NSW Health Winter Flu campaign aims to reinforce healthy messages to keep people out of hospitals by avoiding illnesses such as colds and flu during winter.
To help stop the spread of disease, NSW Health needed to spread the message that it’s imperative that those medically at risk get a flu shot.
Ad-Roller director Armin Kuhestani said the OOH campaign organised in shopping centres across Australia because they were able to target those with medical centres for NSW Health.
“An average escalator ride takes 30 seconds and people can’t switch off or change the channel. This provides an excellent opportunity for clients like NSW Health that are trying to educate Australians and want more than a couple seconds to get their attention,” Kuhestani said.
