It's the little things that will keep us safe this winter.
Little Things, the latest NSW Government campaign via the Ogilvy network highlights the little things the public can do to stay covid safe this winter.
Little Things was brought to life by creating miniature worlds, where COVID safety objects became the hero of the piece, seamlessly integrating with their surroundings - showing how non-invasive these everyday items and behaviours can be to our worlds, despite making a huge impact.
The miniature worlds were crafted in partnership with Photoplay and Dropbear, using a mix of 3D printing, model painters and set designers to build scenarios that were completely to scale in relation to COVID objects – from a basketball painted on the head of a pin, and dumplings smaller than a grain of rice, to skateboards fashioned from RAT tests and tissue packet couches.
Nathan Quailey, general manager Ogilvy Australia says: "We’ve partnered with the team at the NSW Department of Customer Service since the height of the pandemic, and we have never met a more resilient team of people."
Toby Talbot, chief creative officer Ogilvy Network ANZ: "We’re going to help people see that just doing ‘the little things’ helps keep us COVID safe. Integrating real face masks and RAT tests into little dioramas of miniature people feels like a fresh new take to us, and we’re delighted with the result”.
Little Things is currently streaming across social media platforms radio, digital and OOH.
Credits:
Advertising Agency: Ogilvy Australia
Production Company: PhotoPlay
Director: Dropbear
