Cadbury and Nova want you to build a chocolate house to get into the spirit of Christmas in July.
Nova has partnered with Cadbury to launch the Cadbury Chocolate House promotion to celebrate the spirit of Christmas in July.
The campaign features a consumer promotion and an experiential activation that is supported across Nova’s broadcast and digital assets and runs over a four-week period throughout July.
Consumers can build their own Cadbury Chocolate house and share a photo of it for the chance to win a trip to New York to experience the real Christmas.
The promotion launched with a video content series featuring Dan Reilly from The Block and Callum Hann from Masterchef, who build their own Cadbury chocolate house.
This series ran across Nova’s digital and social channels and was supported by on air commercials voiced by the duo and Nova’s Kate Ritchie.
Cadbury and Nova launched the experiential activation at the main forecourt of Southern Cross Station last week.
The activation has live chocolate building demonstrations, sampling of Cadbury Chocolate, point of sale for Cadbury Chocolate House Kits and an awkward Christmas Sweater photo booth.
