Nissan has set the new standard for tactical real-time advertising posting its homage to the royal baby in just seven minutes.
Using Photoshop and a bit of creative thinking, Nissan was the first brand to jump on the yoyal baby announcement, producing an ad just seven minutes after the announcement. Using a pre-existing Nissan X-Trail ad the Nissan Europe digital and social engagement team tweeted the picture with the addition of crowns on each seat as well as the caption, “Room for the whole family.”
The tweet reads "It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby."
Finally, something to match Oreo's “You can still dunk in the dark” blackout ad. This is reactionary advertising at its best. No doubt more brands will jump on board the royal baby news, with brands like Tesco already expressing their congratulations via Twitter.
