Taking a ride with your mate could save his life.
To mark Men’s Health week, beyondblue and Nissan Australia are encouraging men to take a drive and have a chat to help battle and anxiety and depression.
The initiative, by Whybin\TBWA Group Melbourne, uses voiceover to explain that men may not talk to each other face-to-face, but they might when they are side-by-side.
Nissan says car journeys are a great opportunity to talk a bit of banter could end up saving your mates life.
Recently, men’s health has become a more open topic of discussion in advertising, with the NRL, Headspace and Dove Men challenging outdated perceptions of masculinity. To see the ads, click here.
Client: beyondblue & Nissan Australia
Creative Agency: Whybin\TBWA Melbourne
Executive Creative Director: Paul Reardon
Creative Director: Tara Ford
Creatives: Tim Woolford. Scott Canning
Senior Producer: Nik Round
Production Company: TRUCE
Director: Nick Clifford
Producer: Michael Ciccone
Account Service & Planning:
Planner: Harrison Steinhart
Account Director: Damiano Di Pietro
Account Manager: Usman Khan
Head of Social: Hien Pham
