The brand isn’t just there for the rainy days but every day.
Health insurance brand nib has launched its Potentially Amazing brand campaign, repositioning itself as a total health partner for its members.
Created by Dentsu Creative, it's designed to accelerate nib’s corporate transformation from "payer to partner", meaning the brand isn’t just there for the rainy days but every day.
The work helps members see the total range of products and benefits available to them – from travel to NDIS services.
The campaign humourously explores just how far members might go if they used their nib membership to its fullest potential.
As well as driving signups, the work is also designed to target and engage existing members by reminding them of their membership benefits and encouraging them to make use of more of them.
Nib head of marketing and digital Chris Donald said the insurer wanted a creative platform which would expand the perception of the brand.
"When the team at Dentsu brought 'Potentially Amazing' to us, we knew we had an idea that was engaging, enduring and lifted the brand to match our ambition,” he said.
The new brand platform follows on from the success of nib’s As exciting as health insurance gets campaign.
Dentsu Creative chief creative officer Ben Coulson said the last campaign took the first step towards establishing nib as Australia’s premier health partner.
"This one kicks the door down and does a bomb in your pool, figuratively and literally," he said.
Nib’s campaign launches across TV, cinema, radio, digital video, out of home, digital display and social September 1.
Credits:
Nib:
• Head of Marketing & Digital: Chris Donald
• Senior Brand & Acquistion Manager: Kirsty Tapscott
• Brand and Communications Manager: Prue Frost
• Marketing Campaign Manager: Ryan Meredith
Creative Agency: Dentsu Creative
• Chief Creative Officer: Ben Coulson
• Executive Creative Director: Sarah McGregor
• Strategy Partner: Graham Alvarez-Jarratt
• Senior Art Director: Mathew Hine
• Senior Copywriter: Tosh Greenslade
• Senior Producer: Tom Pearce
• Account Director: Joshua Pelz
• Account Manager: Emma Heazlett
Production Company: Hooves
• Director: Gustav Sundström
• Executive Producer: John Pace
• Producer: Helen Morahan
• DOP: Alex Serafini
• Production Designer: Mike Price
• Casting: Peta Einberg
Post Production: The Editors
• Editor: Stu Morley
• Online: Stu Cadzow
• VFX: Benjamin Zaugg
• Colourist: Ben Eagleton
Sound Design, Music Composition and Sonic Branding: Smith and Western
