Netball Australia and Suncorp launch #TeamGirls self-confidence campaign.
Netball Australia sponsor Suncorp has released a campaign promoting the 2017 season.
#TeamGirls aims to build confidence in girls and is “all about playing for you, and me and her – girls supporting girls”.
The campaign, thought to be from Publicis Queensland, appeared on Suncorp's Facebook page over the weekend. It is also backed by support page ReachOut.com which helps young people with everyday issues and tough times.
Suncorp's Team Girls website says: “In collaboration with our partners Netball Australia and ReachOut, we have worked with researchers to help better understand the self-esteem of Australian girls, and the issues most concerning parents when it comes to navigating adolescence.”
Ratings for the 2017 Netball season have already exceeded expectations with the inaugural round of Suncorp's Super Netball reaching 850,00 Australians and a 150% lift in commercial backing from last year.
This season has been sponsored by Suncorp, Nissan, Samsung and Harvey Norman to name a few.
