Net-a-Porter and Mr Porter have joined creative forces to reveal its holiday campaign, ‘Gifts All Wrapped Up’.
The animated campaign reinforces the brands’ offerings, encouraging consumers to have a stylish Christmas.
The campaign spans print and digital, with the lead medium of a fully animated short film featuring a variety of playful characters that bring to life the Net-a-Porter and Mr Porter shopping experience during the holidays.
The storyline takes the viewer on a ‘behind the scenes’ journey of how gifts are prepared, packed and wrapped in our signature styling, through to how they are delivered to the homes of shoppers.
Along with the visual identity of the campaign, Net-a-Porter and Mr Porter have also produced their first ever printed gift guides this season which will be mailed to existing customers.
The campaign will also be executed via London taxis in which the dual creative will appear in a his and her motif on a fleet of London’s signature black cabs.
Net-a-Porter president Alison Loehnis says: “We’re so excited to be launching our “Gifts All Wrapped Up” campaign. It’s the second year that Net-a-Porter and Mr Porter have collaborated to celebrate the holiday season in style.
"The campaign highlights everything we love about this time of year and supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content and underpinned by world-class service. We hope this fun animated campaign will bring a smile to our customers’ faces this season.”
