There's hidden abilities in all of us – and in our credit cards, says NAB's latest spot.
There's hidden abilities in all of us – and in our credit cards, says NAB's latest spot.
The Clemenger BBDO Melbourne ad features a couple who discover that one of them has an unexpected singing ability. The revelation comes when the man breaks into song after the pair freak out over a mouse.
“That was awesome ...” says the man's utterly shocked girlfriend as he finishes up his solo.
A range of different ads have been created in which people discover hidden talents, each looking to communicate the same theme – finding you can do something you didn't know you could can be pretty great.
The “Hidden Abilities” campaign promotes NAB's line of credit cards and the added extras they offer consumers – including travel insurance, concierge services and points towards holidays.
The 12 month campaign will feature multiple executions over TV and digital.
Do NAB and Clemenger BBDO have a hidden talent for promoting credit cards, or did this one miss the mark? Leave your comments below ...
