Celebrating the individuality and creativity of personalised number plates.
myPlates has launched its 'More than a Plate' campaign, celebrating the individuality and creativity of personalised number plates.
myPlates understands that a numberplate can be much more than just a vehicle identifier. It’s a unique expression of personality, style, passions and reflects individuality.
myPlates is helping people give their vehicle ‘more style’ and show their ‘more adventurous’ side.
This new comedic campaign highlights the fun and lighthearted moments that make personalised plates special.
By showcasing the diverse and personal ways people use their plates, myPlates aim to remind everyone why their plate is more than just a piece of metal.
“Our brief for the new myPlates campaign was 'smile', which is something we can all do with right now. As part of our digital first strategy, creative assets have been assembled across a broad array of media channels including social, streaming, search, OOH and audio," myPlates CEO David McGrath said.
"A personalised number plate can encompass the plate design, the plate content, or both, and in New South Wales hundreds of thousands of drivers and riders choose to brand their ride something that symbolises their own identity. We want to show our customers, we not only care, but we celebrate their style"
The campaign will roll out with a integrated advertising strategy, including three TV commercials, five radio ads and digital advertising.
Credits:
Client: Myplates
CEO: David McGrath
Marketing Director: Zoe Moore
Marketing Manager: Taylor Parkin
Digital Marketing Manager: Sarah Reimers
Creative Agency: Custom Creative
Creative Director: Steve Schenko
Copywriter: Dustin Lane
Agency Producer: Wendy Gillies
Production Company: Beautiful State
Director: Josh Frizzell
Producer: Kim Kirby
Audio Production: Paul Taylor
Media Agency: Resolution Digital
