Swap bad busy with good busy.
MYOB is promoting MYOB Business, its online automated system for SMEs, with a new product suite and communication platform.
Building on the insight that SMEs hate feeling stuck in an unproductive cycle, the campaign calls on small business owners to Get ‘Good Busy’ rather than getting stuck with long to-do lists, bags of receipts and bags under their eyes. By streamlining and automating financial tasks and administration, MYOB Business frees them to productively to grow their businesses.
The campaign was created by The Royals in partnership with MYOB’s in-house agency, and consists of TV, radio, OOH, digital and social.
MYOB head of marketing & digital Jane Betschel says Covid has impacted small businesses.
“We know the pandemic has been tough on small businesses. Our data shows that in locked-down states, cash deposits are in decline and invoice creation has decreased,” says Betschel.
“Our whole purpose as a platform is to ensure a business owner’s precious minutes all count toward priority activities that allow them to recover and grow.”
The Royals managing partner Andrew Siwka says the agency is helping position MYOB.
“MYOB has a long heritage in helping business owners manage the complexities of running a business and we’re excited to be helping position the business through an exciting transformation. We are off to a flying start,” says Siwka.
