Embrace the chaos.
Myer is encouraging Australians to embrace the chaos of Christmas and ‘Let the Season be the Reason’ to indulge, smile and shop, in a new campaign by Clemenger BBDO.
The fun, bold and colourful multi-touchpoint campaign has been designed to bring the energy and excitement back to Christmas.
The campaign launches with a film that is set on Christmas eve, where a couple face the relatable stress of having to wrap their family’s long list of gifts.
Starting from exhaustion, the couple get into their groove and then into a groove, transforming the mundane palaver into a performance.
Geoff Ikin, CMO Myer: “When it comes to Christmas no one does it better than Myer. This year we’re approaching the festive season with more confidence than ever knowing Myer is unmistakably the trusted home of all Christmas gifting and entertaining needs.
“From our much-loved Melbourne Christmas Windows, which will feature iconic scenes in celebration of Disney’s 100 years of wonder, to our national Santalands, curated Giftoriums and our Myer one VIP shopping nights, we are there to help our customers celebrate this festive season.”
Jim Curtis, chief creative officer - Clemenger BBDO, said: "This year we’re asking Australians to let the season be the reason and double down on everything that makes Christmas, Christmas. Yes, that even means fully embracing the unique task of wrapping gifts at midnight the night before.”
The campaign’s media approach, led by Essence, brings ‘The Season is the Reason’ to life through a range of bespoke media tactics.
These include high impact, broad-reaching media to make the campaign unmissable, alongside content and partnerships to drive two-way conversation and showcase products to position Myer as the perfect gifting destination.
With fun, cheeky and attention-grabbing tag lines such as; "Stuff the turkey, stocking and self-control", "Grab Christmas by the baubles", and "Deck the halls, kitchen and living room", the campaign will be brought to life across TV, BVOD, OOH, digital, social, online, in-store VM, gift wrapping and team member uniforms.
Credits:
Client: Myer
Creative agency: Clemenger BBDO
Media: EssenceMediacom
Production company: GoodOil
