Featuring a discerning bride, a considered son and a misunderstood husband.
MyCar 3.0 has positioned itself as the benchmark for care in its latest campaign by TBWA\Sydney, encouraging customers to get the care they deserve in all areas of their lives.
The campaign sees a discerning bride, a considered son and a misunderstood husband demand a mycar level of care from somewhat confused counterparts.
“Our People First platform continues to evolve, and this campaign delivers the message that it’s more than reasonable for people to expect, in differing life scenarios, the same level of value, care and service that they have come to expect from mycar," mycar Tyre & Auto head of marketing Cynthia Fernandez said.
"Our tongue-in-cheek tone and humour carries right through to our talented technicians.”
TBWA creative director Simon Hayes said the agency challenged itself to get the offer construct across in a fresh, funny and memorable way.
"And we’re proud to say it doesn’t get much more retail than this – in fact every punchline hangs on the offer delivery. As always, it’s been a joy to work with mycar, continuing to shape the brand with the partnership of a clever and caring client," he said.
The campaign will roll out across TV, radio, BVOD, OOH, social and digital display.
Credits:
MyCar 3.0
Adele Coswello – Chief Customer Officer
Cynthia Fernandez – Head of Marketing
Creative Agency: TBWA\Sydney
Chief Creative Officer: Evan Roberts
Creative Director: Simon Hayes
Creative Director: Archie Murugaser
Head Client Partner: Vanessa Di Blasio
Head of Strategy: Sebastian Revell
Senior Strategist: Callum James
Senior Business Manager: Madie Finch
Head Producer: Jonathan Pitcher
Group Director, Production and Creative Services: Lisa Brown
Media Agency: Hearts & Science
PR & Social Agency: Eleven
Film Production: Scoundrel
Director: Ric Cantor
Editor: Adam Wills
Photographer: Ingvar Kenne, The Pool Collective
