The film highlights the global poaching crisis driving wild tigers towards extinction.
Perth-based agency Monster Sauce have enlisted the help of British actor Ray Winstone in a global brand film for Save Wild Tigers.
The film highlights the global poaching crisis driving wild tigers towards extinction. Wild Tigers are being hunted for their skins, bones and parts by the illegal poaching trade. The global illegal trade in endangered species is worth around $USD 20 billion every year.
Led creatively by Perth agency Monster Sauce, the campaign was a collaboration with Worth Your While agency Copenhagen, Supersonic Copenhagen and Smoke and Mirrors Bangkok.
Monster SauceCEO Steve Back said with first-hand experience of the disturbing life of a wild tiger, the hero of the campaign 'Ray' - makes the perfect spokesman for the ever-dwindling global tiger population.
"He represents the many illegal tiger parts poached from wild tigers. In what initially appears to be a cute tiger chatting to the audience, we soon see things take a turn for the worst as Ray is revealed to be a tiger skin rug," he said.
'Save Wild Tigers' and partners have plans to screen the film globally across multiple digital platforms and media channels, countries and audiences over the next 24 months.
Credits
Ray the rug Ray Winstone
Director Mohammad Ali Shakeri
Executive Creative Director Steve Back
Executive Producer Simon Clinton
Associate Producer Jaime Winstone
THE CLINTON PARTNERSHIP INSTINXION
Founder Simon Clinton
MONSTER SAUCE
Chief Executive Officer John Driscoll
Chief Creative Officer Steve Back
WORTH YOUR WHILE
Creative Director and Partner Tim Pashen
Creative Director and Partner Lukas Lund
Creative Alexander Winge Leisner
Creative ScoN Zuliani
SMOKE & MIRRORS
Executive Producer MaNhew Szabo
Technical Director Masoud Taghi Momeni
Technical Director Amin Yavarimoghadam
Art Director Amir Kazemi Shahabi
Animator Arash Ehsan
Rigger Mehdi Zahed Mousavi
Grooming Amin Yavarimoghadam
Compositing Masoud Taghi Momeni
Look Development Artist Boonsiri Nuchnomboon
Producer Jeremy Davenport
CG Producer Natdanai Dilogsumpun
SUPERSONIC
Sound Designer Sebastian Vaskio
LUKE RENARD STUDIO
Original Ray Winstone Direction Jaime Winstone
Original Ray Winstone Recording Luke Renard
DEEP SEA CREATIVE
Credits Jon Case
