Highlighting the challenges of our age.
Monash University and VMLY&R present the next phase of the multi award-winning brand campaign, Change It, which poses the question – Is the next generation endangered?’
"Is the next generation endangered" highlights the themes and challenges of our age; including health, habitat, inequality and trust. The idea explores what Monash and the wider community are doing to ensure our next generation can thrive.
Group executive creative director VMLY&R Sydney and Melbourne, Jake Barrow: “This idea is powerful in its simplicity, yet complex in the issues it unpacks. We’re proud to be connecting people with avenues of change they wish to see in the world, in this next iteration of the Monash ‘Change It’ campaign.”
'Is the next generation endangered' launches with a front-page wrap in The Age, film, digital and outdoor and will continue to evolve throughout 2022.
Monash University chief marketing officer Fabian Marrone said: “This next phase is a reminder and an extended invitation to join with Monash to #ChangeIt for future generations.
Credits
Production Company: Sweetshop
Director: Celeste Geer
