Playful, light-hearted and confident.
Modibodi has launched a swimwear campaign via its in-house creative team, designed to celebrate the next step of the brand’s leak-proof collection.
The integrated global campaign includes out-of-home, digital, and social rollouts, and features familiar summer moments bringing to life the incredible benefits of leak-proof swimwear.
Modibodi CMO Liana Lorenzato, says: “We wanted to create a campaign that felt playful, light-hearted and confident. We didn’t want to blend in with fashion spreads or 'Instagram' swimwear brands.
"We wanted to unpack the truly mind-blowing features that makes our leak-proof swimwear hard to believe. By showing the new swimwear collection in and out of the water, we were able to showcase how the product enables you to swim and play without worrying about your period or any of life’s leaks.”
Credits:
MODIBODI
• Liana Lorenzato - CMO
• Dalia Adler – Marketing Director
• Grace O'Brien – Creative Lead
• Jacqueline Kennedy – Lead Copywriter
• Lucie de la Chaise – Art Director
• Aimee Chappell – Creative Content Manager
• Caitlin Lilley – Brand and Marketing Executive
PHOTOPLAY
• Sarah Adamson – Photographer/Director
• Belinda Blooman – Senior Producer
• Ashleigh Pepper – Cinematographer
E
