The work was created by independent agency Richards Rose.
To coincide with the launch of their 2021 Eclipse Cross SUV, Mitsubishi Motors Australia has produced a new campaign that will also air in International markets.
While locally made Mitsubishi campaigns have recently run in global markets, it’s the first time the Australian team has been engaged from the outset to specifically produce both right and left-hand drive creative for multiple regions.
Created by independent agency Richards Rose, the latest instalment of its Long Term Effie-winning brand platform sees the striking new Eclipse Cross take an urban couple on a spontaneous adventure – all thanks to its new 8-inch touchscreen with built-in satellite navigation.
“A bit like a modern-day ‘Choose Your Own Adventure’, our ‘Here Now For Wherever Next’ positioning has been a fun and successful one for Eclipse Cross here in Australia," Richards Rose executive creative director and founding partner Adam Rose says.
"We’re thrilled our latest work will also run overseas and I’d like to thank the talented teams at McFly, New Holland, Rumble and of course Mitsubishi Motors for making it a reality.”
Directed by Jonathan Nyquist of McFly Films with post production by New Holland, the energetic commercials cheekily bring today’s digital swipe culture to life as the couple use the Eclipse Cross sat nav screen to freely drag their favourite real world environments into view and create a random weekend journey.
“This is a great outcome in the ongoing development of our positioning for Eclipse Cross," Mitsubishi Motors Australia director marketing and operations Rob Nazarri says.
"The opportunity to develop work for markets outside of Australia is testament to the efforts of the Mitsubishi team and Richards Rose.”
Starting this week the campaign will run in multiple durations across national broadcast and digital platforms, as well as out-of-home, website and dealer communications.
Credits
Client: Mitsubishi Motors Australia
Director Marketing & Operations: Rob Nazzari
Senior Manager - Marketing Communications: Karen Bradley
Marketing Communications Manager: Amy Hooper
Marketing Insights Manager : Catherine Tiani
Digital Marketing Manager: Trish Ind
Creative Agency: Richards Rose
Founding Partner and Executive Creative Director: Adam Rose
Senior Copywriter: Dom McCormack
Senior Art Director: Liam Hillier
Head of Broadcast and Content: Tanya Hairman
Group Account Director: David Hallett
Senior Account Director: Christine Lyall
Senior Integrated Producer: Apple Stuart
Designer: Mac Archibald
Finished Artist: Alistair Donald
Production Company: McFly Films
Director: Jonathan Nyquist
Producer: Jesse Allan
DOP: Jason White
Editor: Mark Bennett
Post Production Company: New Holland
VFX Supervisor: Julian Ford
Producer: Martina Joison
Colourist: Ben Eagleton
Sound Studio: Rumble
Senior Sound Designer: Cam Milne
Music Publisher: Kobalt Music Group
Media: Wavemaker Global
