Once A Miele, Always A Miele.
Household appliance manufacturer Miele has launched its new global campaign, Once A Miele, Always A Miele, celebrating 125 years of enduring craftsmanship and performance throughout generations.
The creative campaign, developed by Weiden+Kennedy agency in Amsterdam, is a celebration of the luxurious experience of living with Miele and the long lasting relationships that develop between people and their Miele products over time.
“With our new Once A Miele, Always A Miele campaign, we are excited to showcase how our Miele appliances do more than just perform, they enrich the lives of our customers by creating unforgettable experiences in their homes and bring joy everyday," Miele Australia marketing director Lisa Saunders said.
Once a Miele, Always a Miele is a nod to those who know and love the brand, as well as an enticement to those who are yet to experience the joy of owning Miele.
The campaign focuses on the emotional relationships and memories formed within the family home as they fall in love with their Miele appliances.
