Michelin takes an emotional angle in its Super Bowl ad.
Michelin has released its first ever spot for the Super Bowl, called 'I Need You'. The 30-second ad was created by TBWA\Chiat\Day NY and runs across Michelin's social media accounts as well as YouTube.
The ad is the first of Michelin's that shifts towards more realistic scenarios as opposed to focusing solely on the Michelin Man animated character.
