A family going through changes.
Michael Hill Jeweller has today launched its Christmas campaign, showcasing how families can celebrate a Christmas to Remember through thoughtful gifting.
This year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship.
The film shows the impact that the new relationship has on his daughter, the challenges she faces in coming to terms with the change in her family dynamic, and her dad’s new love interest trying so hard to be accepted into the family.
Just as it seems all hope is lost, the teenage daughter delivers a gift that shows her acceptance of her dad’s new relationship, making it truly a Christmas to remember.
“This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season," says Michael CMO Jo Feeney.
"Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life”.
Creative lead Christy Peacock says this year’s story celebrates the special connection between dad and Evie, his teenage daughter.
"Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family," says Peacock.
The campaign appears in Australia, New Zealand and Canada from today across TV, cinema, online, social, press, OOH and instore.
Credits:
Client: MICHAEL HILL JEWELLER
CEO: Daniel Bracken
Chief Marketing Officer: Jo Feeney
Group Brand & Marketing Manager: Libby Collison
Senior Marketing Manager: Michael Garlick
Agency: CHEP NETWORK BRISBANE
Managing Partner: Christine Gannon
Executive Strategy Director: Katie Peacock
Account Director: Alex Pavlos & Jane Harding
Executive Creative Lead: Christy Peacock
Executive Producer: Tania Jeram
Production Company: LARCHMONT TV New Zealand
Director: Noah Marshall
Managing Partner: Ngaio McCreadie
Managing Director: Olivia Reddy
Head of Production: Luke Kneller
DOP: Marty Williams
Production Designer: Bruce Everard
Post Production:
Editor: Tim Mauger, The Editors Sydney
Online: Stu Cudzow, The Editors Sydney
Producer: Adrian Konarski, The Editors Sydney
Colourist: Sofie Friis Borup, Company 3 New York
Sound engineer: Timothy Bridge, Sonar Music Sydney
Producer: Haylee Poppi, Josh Pearson Sonar Music Sydney
Music Supervision: Karl Richter, Mel Pantz Level 2 Music Melbourne
Media: OMD
