Helping Small to medium businesses reach a greater audience.
Now We Collide has created a campaign for Meta which showcases the ingenuity of small businesses across APAC in its latest ‘Good Ideas Deserve To Be Found’.
The campaign will run across the APAC region and will consist of a series of 15-second ads which bring to life the stories behind nine different small to medium businesses (SMBs) from countries including Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.
Each of the creative executions centre on revealing the ‘invisible’ product of a small business. One shows a boy wearing a bike helmet and pads apparently floating along, before an Instagram ad unit reveals the bike he is riding.
Good Idea’s Deserve To Be Found is designed to build awareness around tools and resources available to help small to medium businesses connect with new audiences and grow their business online.
Alex Sloane director of marketing, Meta Australia & New Zealand said: “With this campaign, we wanted to draw attention to the wealth of resources available to help them use digital tools to even better effect, with the potential to create truly global businesses. We genuinely believe that 'Good ideas deserve to be found.’ and can come from anywhere.”
The campaign will be distributed via digital channels and Meta-owned platforms through Dentsu Media.
CEO of Now We Collide, Keir Maher, said; “One of the more positive things the pandemic has given us, is the ability to work in ways we never thought possible. Quick adaptation to change has always been part of the Now We Collide DNA, but now it is built into our production processes and methodologies.”
Credits:
Creative Agency: Now We Collide
Production/Post: Now We Collide
Media: Dentsu
VFX/CGI Post: Heckler
Sound: PureSound
Executive Creative Director: Ryan Bodger
Business Director/EP: Naomi Young
Creative Director: Shelby Craig
Meta Internal Creative Leads: Justin Yeo (Meta), Jonathan Cockett (Meta)
Director: Toby Morris
DOP: Dan Freene
VFX Supervisor: Jamie Watson (Heckler)
Stunt Coordinator: Ray Anthony
Account Lead: Shayne Carter
Producer: Re Lim
Editor: Josh Groom
Motion Graphics/VFX: Darryn Rogers
Sound: James Martell
