To launch the campaign, Merivale and Absolut Vodka have invited friends in the community to share their stories of love and triumph and celebrate people in their lives who fill each day with colour.
Merivale and Absolut Vodka have launched We Are Stronger Together, a dazzling new campaign to celebrate the 2021 Sydney Gay and Lesbian Mardi Gras.
Featuring a jam-packed programme of festivities, Stronger Together is inspired by community, love and unique connections and will bring people together in a joyous celebration of pride and diversity.
Over three sensational weeks, revelers can watch show-stopping cabaret performances and Bingay (a much more flamboyant take on bingo) at The Beresford, sip Absolut Banger’s at POOF DOOF’s first ever beach-side Drag Brunch at Coogee Pavilion Rooftop, network with queer professionals over a long lunch at iconic poolside restaurant, uccello, go-go dance at Dollar Bin Darlings parade day extravaganza at Vic on The Park, and party by the pool after the parade at ivy’s rooftop mecca.
As ongoing allies of the LGBTQIA+ community, Merivale and Absolut have also created the ‘Absolut Banger’ cocktail.
Available in selected venues from February 5 until March 7, $2 from each cocktail will be donated to longstanding charity partners, Bobby Goldsmith Foundation and ACON.
The cocktail is a delicious mix of Absolut Lime, Lillet Blanc, passionfruit and granny smith apple.
To launch the campaign, Merivale and Absolut Vodka have invited friends in the community to share their stories of love and triumph and celebrate people in their lives who fill each day with colour.
Stronger Together is about the people who are uncompromisingly oneself and the support crew around them who make that possible. Because no matter what - we are all stronger together.
The vibrant campaign shot by Georges Antoni features Dimitri Calavrias (Merivale’s brand manager) and his brother Jeremy; Trans sisters, Kalypso Finbar Otu and Skye Paez (Merivale customers); friends and ACON Ambassadors, Maria Hristodoulou and Josef Garrington (Beresford Bingay hosts and Merivale and Absolut charity partners); co-stars, Troy Stone and Minnie Cooper (Absolut Beresford Sunday cabaret performers); Stuart Cogan (ivy Events Operations Manager) and his sausage dog Snitz; friends and colleagues, Silvio Cohilj and Yibo Luo (ivy hosts and restaurant leaders).
“We are proud to celebrate and champion Sydney’s queer culture and the LGBTQIA+ community," Merivale CEO Justin Hemmes says.
"If 2020 taught us anything it is the importance of looking out, supporting and lifting each other up - exactly what the Sydney Gay and Lesbian Mardi Gras is all about. I can’t wait to see the city alive with pride and experience the big, beautiful energy that Mardi Gras always brings to Sydney."
