New brand platform.
Power company Mercury NZ has launched a new brand platform following the reappointment of FCB Aotearoa as creative agency of record.
Mercury brand strategy and experience manager Michaela Chilton said launching ‘Bring the Buzz’ marks a pivotal moment for the brand and its partnership with FCB Aotearoa.
"Mercury has transformed significantly over the past two years, expanding our services and integrating new offerings as we work towards our ambition of being New Zealand’s leading home service provider," she said.
"This new platform captures the optimism and energy that has always been at the heart of our brand and continues to drive us forward as we deliver on our brand promise of ‘Accelerating the Power of Connection’ for Kiwis now and into the future."
To launch the platform the team collaborated with director Ben Dean from Division.
The film is set to the infectious sounds of New Zealand artist CHAII’s track ‘Lightswitch’ and showcases the "buzzworthy" things Kiwis get up to when they’re connected to Mercury's energy, broadband and mobile services.
FCB senior strategist Lloyd Thomason said 'Bring The Buzz' is a fresh brand expression.
"It gives us a distinctive and exciting place to play and has already inspired ideas and initiatives throughout the business," he said.
"We’re excited, I mean really buzzed, to launch this platform to New Zealand and be part of this new chapter with Mercury.”
Credits:
Agency: FCB Aotearoa
Media Agency: FCB Media
Client: Mercury
Director: Ben Dean
Production Company: DIVISION
Post Production: Blockhead Studios
Photographer: Chris Sisarich, Loupe Agency
