MercerBell has released its first work for Carnival Cruise Line after the brand dropped Host earlier this year.
A giant green slide is the focus on the first campaign from Mercerbell and Carnival Cruise Line.
The iconic Green Thunder waterslide magically appears to rescue holiday makers from their dreary and frustrating holidays and transport them to the fun of a Carnival Cruise.
The prop from the TV commercial, which replicates the actual slide onboard of the cruise ships, will form part of a virtual reality experience that will tour the country.
People will be able to wear a VR headset and step into the real Green Thunder escape hatch where they can experience waterslide in 360 degrees.
"Working with the Carnival team has been brilliant. We’ve created a campaign that has remained completely true to the winning pitch concept. Extending it into VR adds a level of excitement and fun that people can really experience. We look forward to working more with Carnival in the future," David Bell, MercerBell ECD says.
The campaign will run across TV, cinema, outdoor, online and experiential elements.
"MercerBell have been incredibly collaborative to work with. We are thrilled with the end result and believe we have an engaging campaign that re-enforces our positioning as the leaders of holiday fun within the market," Jayne Andrews, marketing director at Carnival Cruise Line adds.
Credits
MercerBell
David Bell, Executive Creative Director
Michael Nikotin, Art Director
Neil Harris, Copywriter
Lisa Burprich, Senior Strategy Planner
Matt Olanda, Group Account Director
Mikaela Humphries, Senior Account Manager
Credits Carnival Cruise Line
Jennifer Vanderkreeke, Vice President Australia
Jayne Andrews, Marketing Director
Cassandra Drougas, Brand and Retail Marketing Manager
