Melbourne creative agency Urchin has designed a fun, energetic campaign for lip-hirsute charity crusaders Movember, which aims to "encourage all Australians, regardless of age, to live well, enjoy life, stay active and be shaped by their experience".
Melbourne creative agency Urchin has designed a fun, energetic campaign for lip-hirsute charity crusaders Movember, which aims to "encourage all Australians, regardless of age, to live well, enjoy life, stay active and be shaped by their experience".
While the growing of moustaches will always remain central, Urchin has introduced the Move fitness challenge, which it hopes will engage 'Mo Bros' and 'Mo Sistas' to boost their physical and mental health. It will take place daily across November.
“It’s all about getting all Mo Bros and Mo Sistas thinking about their health now – drawing inspiration and learning from those who are older in age, but still young at heart. The idea is to die young, as late as possible,” said Urchin and Movember Foundation founder Travis Garone.
Wherever and however you choose to carry your facial fur, you will be able to see the fully integrated campaign. It will run across TV, print, OOH, digital and social, with the lion's share of the media space kindly donated.
Five million people have taken part in the Movember movement ever since it began in Melbourne in 2003. It has been able to fund more than 1000 men's health projects in 21 countries. It has also become the biggest source of funds for battling prostate cancer - not bad for a 'joke' that got out of hand.
