Meet Paul. B More, the world's first “talking dog” naturopath, and he's here to take all of your questions.
The campaign, by Orchard, its part of the PAW (Pure Animal Wellbeing) by Blackmores first consumer advertising push.
It comes from the insight that while one in five Australians take vitamins and supplements on a regular basis, while the data is relatively unknown and under practiced by pet owners.
The campaign therefore aims to drive awareness of the pet vitamin category.
It encourages “pet parents” to go onto a dedicated web hub – askpawl.com.au – where they can submit any health related pet questions and receive an answer.
Orchard head of strategy Carlos de Spinola said: “Pawl highlights what can be achieved through applying both a creative and tech focus to marketing. Creating a digital service of this nature, with a true consumer value exchange, not only enables us to promote the brand and the products within their discovery process but to do so in an entertaining way.”
