Unilever brand Domestos has rolled out a campaign for its new hospital-grade toilet cleaner with a television spot following a day in life of Phil Pace, a current Mr Australia Bodybuilder competitor.
Created by Droga5, the campaign follows a day in life of Phil Pace, a current contendor for Mr Australia Bodybuilder title. It encompasses a two minute web film and a 90 second television spot, and carries the tagline 'Now seriously strong on toilets'.
