Volunteer recruitment campaign.
Meals on Wheels SA has launched a TV recruitment campaign to show the importance of volunteers.
‘Keep the Wheels Turning’ asks the audience to help ‘Keep the Wheels Turning’ by delivering warm meals and social connection to thousands of seniors.
Sauce managing director Tom Ootes said Meals on Wheels is providing invaluable support to a large and growing segment of the community.
“They rely on volunteers to deliver this service, so this is a call to arms to South Australians to get involved,” he said.
The TVC supports radio, bus backs and tactical collateral currently in market. While utilising the circular devices of their logo, the meals and the wheels, the visual direction brings a contemporary style to the not-for-profit organisation.
Sauce co-creative director Michael Gagliardi said the creative agency wanted to build on the success of the previous ‘Not Slowing Down’ campaign and create a visually distinctive narrative.
“The circular device became a key element in the creative, tying the entire campaign together,” he said.
Carat managing director Adele Gibb said working with Meals on Wheels to help recruit much needed volunteers is a privilege.
“Our creative agency partner Sauce has made a campaign that really offers an important educational element to audiences who might be considering volunteering and don’t know where to start,” she said.
“Coupled with our strategic media campaign, we are hopeful this campaign will really help turn the dial for Meals on Wheels so it can continue its excellent work in the community.”
'Keep the Wheels Turning' aims to address the significant decline in volunteer numbers across Australia’s organisations with as little as 40% recommencing the role following the COVID pandemic.
Research shows that many potential volunteers face barriers, such as uncertainty about the requirements and suitability for the role. The campaign works to break down these barriers by showcasing the fun and rewarding experience of volunteering with Meals on Wheels.
Credits:
Client - Meals on Wheels SA
Marketing & Community Engagement Manager - Vicki Moll
Strategic Consultant - Tim Emery
Marketing Officer – Rhiannon Dyrynda
Agency – SAUCE. The Creative Agency
Managing Director – Tom Ootes
Creative Director – Michael Gagliardi
Creative Director – David Ormston
Senior Designer & Animator – Danilo Watanabe
Account Manager – Nathan Seyd
Production Company – PASSEL Media
Producer - Adam Camporeale
Director - Stephen Packer
Production Assistant - Ben Golotta
DOP - Emerson Hoskin
1st AC - Ella Burton
Gaffer - Nic Datson
Art Department - Fraser Whitehead
Hair & Makeup - Adele Shearwin
Photographer - Mike Smith
Photographer Assistant - Richard Wright
Post-Production
Editor - Stephen Packer
Sound - Seeing Sounds (Scott Illingworth)
Colour - Post Lab
Colourist - Nicholas Hower
Media Agency - Carat
