Comprised of player social content for each team.
Macca’s is encouraging fans of Melbourne City and Western United to celebrate home goals, and instantly score themselves a free Big Mac in the process.
The recently launched social campaign, Score Yours, encourages fans to celebrate home goals simply by posting their celebrations as stories on Instagram. The best bit, if fans use our team stickers, and tag @mcdonaldsau, our bespoke Score Yours bot automatically responds with a code for a free Big Mac.
The campaign comprises of player social content for each team, encouraging fans to get involved and showing them how, as well as fan and player content which leans into all the weird and wonderful ways fans celebrate their team’s success.
Score Yours is running throughout the 2022/23 A-League season, Score Yours is set to reward fans for doing what they love – supporting their team.
Credits:
Lead Agency: Gemba
Executive Creative Director: Boyd Hicklin
Creative Director: John Weir
Head of Creative & Production: Alexandra Longbottom
Graphic Designer: Julia Mancuso
Senior Account Manager: Conor Gilchrist
Head of Strategy: Adam Hodge
Production Company: Betty Wants In
Director: Michael Mouritz
Executive Producer: Drew Dunlop
Production Manager: Ally Curtis
Director of Photography: Chas Mackinnon
Post Production: Betty Wants In
