McDonald's Hispanic agency, Alma in Miami, has created a new campaign starring Dominican-American singer Leslie Grace.
A Little Lovin' is a three-minute musical which begins with Grace sitting in McDonald's trying to pen a story, but alas, she is having trouble thinking what to write. A case of writer's block perhaps?
She's quickly inspired as bright and lively dancing and singing soon takes place.
CREDITS
Talent
Leslie Grace: As Herself
Danny: Daniel Cloud
Dad: Cris Judd
Daughter: Tatiana McQuay
Film Crew
Director: Daniel Cloud
Executive Producer: Danielle Hinde
Producer: Courtney Davies
Production Supervisor: Rose Krane
Assistant Production Supervisor: Josh Reed
McDonald's Marketing Team
Vice President, Brand, Marketing Content: Joel Yashinksy
Director of Hispanic Consumer Marketing: Patricia Diaz
Manager of U.S. Social Engagement: Jenina Nunez
Alma Agency
President, Chief Creative Officer: Luis Miguel Messianu
Vice President, Executive Creative Director: Alvar Sunol
Creative Director: Iu La Lueta
Associate Creative Director, Art Director: Beatriz Torres-Marin
Senior Art Director: Luis Aguilera
Art Director: Andres Schiling
Director of Production: Adrian Castagna
Producer: Diana De La Parra
Account Director: Karen Udler
Account Supervisor: Cristina Lage
Senior Strategic Planner: Tamara Sotelo
Sony Music Entertainment U.S. Latin
Senior Director, Business Development: Melissa Exposito
Business Development Analyst: Isabelle Duran
Manager: Jose Behar
Management: Lorena Fusilier, Larissa Leal
Road Manager: Francisco Martinez
