Highlighting the McCain Pub Style chip range.
cummins&partners have launched a new Masterbrand campaign for McCain, extending the 'Nothing Special' platform for another year.
This year, the focus is on highlighting their McCain Pub Style chip range, and sees the return of Becky Lucas, comedian, as the main character in this film.
Sophie Lander, national managing director at cummins&partners, said the agency sees this as a platform with real longevity, built on the truth that spending moments together with friends and families are the real special moments.
"This is the perfect part two to the story we launched 12 months ago," said Lander.
Heath Collins, national creative director, said the campaign has been a real success story for the brand so far.
"Bringing phase two to life and continuing on our journey with Becky has been a pleasure," he said.
Swati Jain, marketing director ANZ at McCain, said the 'Nothing Special' platform celebrates togetherness, and the latest campaign shows how McCain Pub Style Chips have the power to create those magic moments.
"Moments that may feel like nothing special, but looking back there is always something special about nothing special," said Jain.
"cummins&partners continue to be a great partner in delivering high quality and effective work for us on this platform, and across our portfolio, and we are super excited about launching the campaign, once again with Becky Lucas.”
cummins&partners integrated creative and media teams worked on the campaign, which launched across TV, OOH, BVOD, social and digital from July 16.
Credits:
Client – McCain
Marketing Director ANZ - Swati Jain
Marketing Lead (Retail Potato) - Nicole Doolette
Brand Manager (Retail Potato) - Tom Bennett
Creative Agency – cummins&partners
National Managing Director - Sophie Lander
National Creative Director - Heath Collins
Head of Strategy - Phil Pickering
Art Director - Tiger Hongmung
Copywriter - Georgia Payne
Copywriter - Liam Jenkins
Creative Services Director - Steven Tortosa
Account Director - Mitchell Buck
Content Director - Matt Werkmeister
Design Director - Rowan Hammerton
Senior Retoucher - Ed Croll
Finished Artist - Emma Shaw
Editor - Aloysius Teo
Production Company - Airbag
Managing Partner - Adrian Bosich
Director - Will Horne
Executive Producer - Martin Box
DOP - Ed Goldner
Producer - Selin Yaman
Offline Edit - Arc Edit
Editor - James Ashbolt
Grade and Online - Manimal
Audio Production - Squeak E Clean Studios
Composer: Scott Langley
Sound Designer: Rob Stephens
Audio Post Producer: Laura Hesse
Music Producer: Richie Buxton
Executive Creative Producer: Karla Henwood
