More than just a way to get from one place to the next.
Mazda, in collaboration with CHEP Network, has unveiled a national campaign to launch its first All-Hybrid CX-80, a seven-seat SUV designed for fostering family connections.
The work, directed by Mitch Kennedy, follows a classic Australian family road trip, highlighting that a family car is a space to create memories together, not just a way to get from one destination to the next,
Mazda Australia's national brand manager Ashlin Moore said families today have fewer moments for meaningful connections.
"The CX-80 has been designed with this in mind,” she said.
“With advanced tech and safety features, a remarkably fuel-efficient engine range that includes plugin hybrid capability and abundant space in all three rows, Mazda has taken care of the details so that every member of the family can focus on enjoying the journey together."
CHEP Network's deputy CCO Glen Dickson added that Mazda’s CX-80 has been designed with the thoughtful intention to help families find moments of connection.
"We wanted to celebrate that in the work,” he said.
“We cast a real family, giving Australia a fly-on-the-wall perspective on what happens when families are present with each other and making the most of their journey together.”
The campaign has launched across broadcast and online video, OOH, digital, social media, CRM and in-dealership, in partnership with OMD.
Credits:
Mazda Australia:
Marketing Director: Alastair Doak
National Brand Manager: Ashlin Moore
Senior Manager, Brand Marketing & Partnerships: Sonia Krien
Brand Marketing and Partnerships Senior Specialist: Isabella Kurth
Brand Marketing and Partnerships Specialist: Victoria Nguyen
Agency:
Creative: CHEP Network
Media: OMD
Production Company: The Producers
Director: Mitch Kennedy
Executive Producer: Noelle Jones
Producer: Georgia Rankin
DOP: Aaron McLisky ACS
Post Production Company: Manimal Post
Offline Editor: Matt Osborne
Colourist: Edel Rafferty
Online Editor: Ryan Brett
Casting: Studio P
