Peters brings you singing marshmallows and alien spaceships in the form of ice cream cookies.
Dancing and singing marshmallows, alien whoopee cookies and fairies made of fairy floss. Combine these with ice cream and you’ve got a child’s fantasy - and it comes in the form of Peters' Fandangles.
The new ice cream line includes four flavours 'caramel popcorn', 'fairy floss', 'choc shmallow' and 'toffee whoopee cookie'. Their new ice cream on a stick line is aimed at families and Leo Burnett has created three television spots to promote the flavours. The campaign will run nationally.
In an unusual approach, Leo Burnett Melbourne worked with Peters to create the Fandangles brand from scratch developing the brand name, positioning and identity, marque, packaging design - not just the advertising.
Jason Williams, Leo Burnett Melbourne executive creative director, said: “We are increasingly working with clients to build brands from inception, including naming and design through to communications. Working together on product innovation in this way ensures all elements work seamlessly for optimal results.”
Credits
Agency: Leo Burnett Melbourne
Executive Creative Director: Jason Williams
Head of Copy: Sarah McGregor
Senior Art Director: Robert McDowell
Senior Designer: Matt Portch
Senior Broadcast Producer: Cinnamon Darvall
Account Director: Lauralee Cuzner
Account Executive: Suzi Williamson
Client: Peters Ice Cream
Head of Marketing: Emma Jane Collins
Marketing Manager: Alicia Munday
Brand Manager: Chris Martin
Production Company: Mighty Nice
Director: Alex Grigg, Darren Price
Producer: Fi Patterson
Storyboards: Alex Grigg
/ Pete Yong
Technical Director: Vincent Sousa
3D: Tristan Lock, Wayne Osborne and Greg Petchkovsky and Akhil Mittal
3D Layout: Wayne Osborne
Designer: Jason Pamment
Modelling: Greg Petchkovsky, Wayne Osborne and Akhil Mittal
Rigging: Alex Toufaili and Ludovic Habas
Animation: Duncan MacLaren and Michael Singca
/ Ben Hubbard
Lighting, Rendering and VFX: Greg Petchkovsky
/ Serge Kovalenko/ Wayne Osborne
Compositor: Vincent Sousa/ Scott Geersen
Matte Painting: Chris Jones
Sound/ Composing: Nylon
Packaging production: The Key Branding
Photography: Heather Dinas, Miss Bossy Boots
