Doctors of the World want you to make a child cry today, because in doing so you may just save their life.
A child dies every seven seconds from lack of care. This is why Doctors of the World (DOTW) is launched its “Make a Child Cry” campaign that will enable the organisation to reach many more excluded children with essential healthcare.
According to the organisation four million children under five die each year from conditions such as measles, polio, diphtheria or diarrhoea that could easily be prevented by a simple treatment or vaccination.
Watch the spot for yourself and let us know what you think.
