Magazine association is launching ads to advertise magazines, and it's roping in friends and family to help.
The aim is to surprise people with facts about magazines. Launching on October 16, the campaign will appear in print, online and social media, and will integrate key facts and figures surrounding the magazine platform in its print or digital format.
Designed to highlight the real connection magazines have on the lives of consumers, the campaign integrates the people who have a real association with some of Australia’s media identities.
The campaign will appear across all trade media including B&T, Mumbrella, AdNews, Media-I, with the first online execution appearing in The Maggies digital magazine featuring the winners announcement on 16 October 2014.
The campaign was created by creative agency Disciple.
