The National Disability Insurance Scheme (NDIS) enables people with disability to take charge of their future, to live the life they choose.
Loud has launched a creative strategy for the NDIS in NSW after being selected by The NSW Department of Premier & Cabinet and Department of Family & Community Services in a four-way pitch.
The NDIS is one of Australia’s largest social reforms built to transform lives by giving people with a disability greater choice and control over the support they receive.
Loud’s campaign showcases real life stories of people who have been positively impacted by the NDIS. The long-form content video was the overarching piece that sums up the NDIS.
The ad tells the story of Siobhan, whose NDIS plan let her live a more independent life.
NSW Government director of NDIS communications Stephen Lally says: “We recognise the importance of continuing to deliver clear and engaging information which meets the needs of people with disability as they prepare to enter the NDIS. The creative shares stories of real people from different regions, with different disabilities, ages and cultural backgrounds. Loud’s creative does a great job of empowering people with disability to become active participants in the NDIS.”
The creative will run over an initial three-month period across digital, social, radio and press channels targeting people with disability, their families and carers.
Gerry Cyron, Loud’s head of planning and innovation adds: “All people – whether they have a disability or not - have dreams, desires and goals. For people with a disability it means living their lives the way they choose. For service providers, it means coming up with new solutions to better help their clients achieve their ambitions. For the general public, it means creating a society where all humans are treated equal and are given the same chance to chase their ambitions. The NDIS is here to do all of the above, and Loud is thrilled to make their ambitions heard.”
Take Charge of Your Future from NDIS NSW on Vimeo.
Credits
LOUD team:
Gerry Cyron – Head of Planning & Innovation
Kiah Barker – Art Director
Carolyn Diamond – Senior Copywriter
Gemma Tugby – Group Account Director
Laura Tenison – Account Manager
Maria Squella – Account Manager
Steve Dubé – Head of Production
Tom Hartney – Head of Digital
Client:
Stephen Lally – Communications Director
Sally English – Communications Manager
External Partners:
Production Company – Flint Sydney
Executive Producer – Tim Berriman
Producer – Rachel Rider
Director/Editor – Alex Feggans
Director/Photographer – Toby Dixon
