Featuring local comedian Dave Callan as the ‘people’s champion'.
Lotterywest has released a humorous brand campaign, That’s the Ticket, via 303 MullenLowe Perth.
The campaign features local comedian Dave Callan as the "people’s champion", roaming the streets of WA in his Lotterywest activewear.
Across a range of different executions, Dave encourages WA to come together and shout "That’s the Ticket" while showcasing a selection of Lotterywest grant funded projects including Foodbank, Men’s Sheds and St Patrick’s Community Support Centre among others.
303 MullenLowe business director Eloise Cribb said: “Even though Lotterywest gives millions back to WA each financial year, many regular and occasional players don’t know how much Lotterywest helps our community, and how much their ticket helps WA. So, our challenge was to strengthen the link in players’ minds between buying a Lotto ticket and improving the lives of those in the community, not just as a one off but over the long-term.”
303 MullenLowe ECD Richard Berney: “'That’s The Ticket!’ is sloganizing in all its glory - tying ticket purchases to great WA benefits and doing it at speed. Well, at the speed of Dave Callan in a polyester tracksuit. His catch-cry is self-aware yet utterly enthusiastic, and echoed by the community he meets. It’s difficult to tell if he’s cool, but he is definitely awesome.”
That’s the Ticket will run across TV and OLV, radio, social, large format outdoor and owned channels with 303 MullenLowe responsible for product strategy, campaign strategy, creative development, and production. New grant recipients will be showcased as the campaign progresses.
It is the second Lotterywest campaign to go live via 303 MullenLowe in as many months; the ‘Lotteree’ campaign was launched in May featuring two new characters as part of a new brand platform.
Credits
Client
Director, Marketing and Sales - Jenny Cullen
Manager, Brand and Campaign – Natalie Cole
Marketing Officer – Emma Rogers
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Head of Art – Andrew Allingham
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Executive – Rebecca Di Pardo
Producer – Johnathan Julius
Suppliers
Production Company: Sandbox
Director – Robert Woods
Senior Producer – Maria Elena Amatulli
DOP – Tim Fitzgerald
Stills Photographer – Finlay McKay
Sound Mix: Brad Habib
Media Planning (Initiative)
Steve Hare, Lauren Corner, Molly Trumble, Ricardo Abrahao
