You could be the victim of burglars. But possums are almost certainly worse.
Luckily they'll be the only nasty surprise you'll have if you forget to lock your door or window, providing you have insurance with NRMA.
In a campaign by M&C Saatchi promoting home, buildings and contents insurance, NRMA offers a traditional nightmare sceario: heading off on holiday and leaving a window open. And while the family home is victim to both a stake-out and robbery, the TVC lets you know it's all going to be a-ok. Although you might be living with a family of possums for the forseeable future.
The ad was shot by Playbig Pictures with CG animation led by Alt. It includes a TV, digital, outdoor, radio and print activity.
CREDITS
Client: NRMA Insurance
Production Company: Playbig Films
Director: Rey Carlson
Executive Producer: Caroline David
Sound: Nigel Crowley/50 Below
Effects- Altvfx/Colin Renshaw
Music Composer: Ramesh Sathiah/Song Zu
Agency: M&C Saatchi, Sydney
Regional Creative Director: Tom McFarlane
Creative Directors: Gary Dawson and Michael Andrews
Associate Creative Director Direct: Josh Bryer
Senior Art Director Direct: David Jackson
Head of Moving Image: Rod James
Group Account Director: Jane Callister
Account Director: Tara Goh
Senior Digital Producer: Kate Best
Digital Design Director: Fabio D’Aguanno
Digital Designer: Vince Leong
Senior Digital Designer: James Jamias
Typography: Mick Tonello
Media Agency: Mediacom
Print Production: Trent Henderson