Lock your door, the possums are watching

13 October 2014
 

Creative Agency: M&C Saatchi (NSW)

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You could be the victim of burglars. But possums are almost certainly worse.

Luckily they'll be the only nasty surprise you'll have if you forget to lock your door or window, providing you have insurance with NRMA.

In a campaign by M&C Saatchi promoting home, buildings and contents insurance, NRMA offers a traditional nightmare sceario: heading off on holiday and leaving a window open. And while the family home is victim to both a stake-out and robbery, the TVC lets you know it's all going to be a-ok. Although you might be living with a family of possums for the forseeable future.

The ad was shot by Playbig Pictures with CG animation led by Alt. It includes a TV, digital, outdoor, radio and print activity.

CREDITS

Client: NRMA Insurance

Production Company: Playbig Films

Director: Rey Carlson

Executive Producer: Caroline David

Sound: Nigel Crowley/50 Below

Effects- Altvfx/Colin Renshaw

Music Composer: Ramesh Sathiah/Song Zu

Agency: M&C Saatchi, Sydney

Regional Creative Director: Tom McFarlane

Creative Directors: Gary Dawson and Michael Andrews

Associate Creative Director Direct: Josh Bryer
Senior Art Director Direct: David Jackson
Head of Moving Image: Rod James

Group Account Director: Jane Callister

Account Director: Tara Goh

Senior Digital Producer: Kate Best

Digital Design Director: Fabio D’Aguanno

Digital Designer: Vince Leong

Senior Digital Designer: James Jamias

Typography: Mick Tonello

Media Agency: Mediacom

Print Production: Trent Henderson

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