Kyle Ross: “There’s many reasons why selling your home is stress inducing."
TRP, in its first work since winning the creative account this year, has launched a campaign for agent comparison website LocalAgentFinder celebrating the feeling of finding the right agent.
Alex Lasry, CMO at LocalAgentFinder, said: "Choosing an agent is one of the most stressful parts of the home selling process. But we know finding the right agent can make all the difference.
"Comparing agents’ fees, sale histories and reviews online, for free, makes the agent selection experience much easier. This campaign is all about showing that when you find the right agent at LocalAgentFinder, it’s smooth selling ahead for you.”
Kyle Ross, head of strategy at TRP, said: “There’s many reasons why selling your home is stress inducing. And we know these reasons can change over the course of a lifetime of selling experiences. However, one thing remains a constant; most of the stress is really about finding the right agent to sell with.
"LocalAgentFinder play a key role here, which is why this campaign brings to life the emotional reward of getting that right. Because when you have the right agent on board, selling is so much smoother."
The national campaign is now live across TV, video on demand, radio, outdoor and display.
Credits:
LocalAgentFinder
Richard Stevens - Chief Executive Officer & Director
Alex Lasry - Chief Marketing Officer
Melissa Rushidi - Brand & Marketing Manager
Adrian Soriano - Head of Design
Creative Agency: TRP
Ian Ross - Managing Director
Kyle Ross - Head of Strategy
Tom Markovich- Head of Studio
John Fazio - Senior Copywriter
Prue Cumming - Account Director
Margaret Hooper - Producer
Still Photography
Alistair Fletcher - Photographer
Production: Sherpa
Nat Taylor - Executive Producer
Grantley Smith - Director
Tim Bydder - Production Manager
Nathan Croft -1st AD
Amy Dellar - DOP
Drew Collins - 1st AC
Georgia Stewart - 2nd AC / Data
Ryan Fish - Gaffer / Grip
Paraskevas Mourikis (Paz) - LX Assist
Patrick Bennet - Art Director (Pre)
Steve Murray - Art Director (Shoot)
Natalie Vincetich - Wardrobe / HMUA
Mark Pelley - Snake Handler
Zoe Blochlinger - Production Assistant
Chelsea Addison - Runner
Michael Patton - Offline and Online Editor
Edel Rafferty - Colourist Visual Effects - Manimal Post
Cast Alex Hacket - Hunter
Ammara Raja - Kate
Jill Davis - Hunter’s Mum
Ben Johnson - Don
