South Australia Tourism Commission launches ambitious 120-hour live stream showcasing the best of South Australia in new tourism campaign.
In the unique campaign created by TBWA Adelaide, which kicked off yesterday at 5pm Adelaide time, people are invited to visit the website throughout the continuous live stream.
The initial campaign launched last month with the agency displaying unbranded images of South Australian landscape in cities across Australia and simply asking people to "tell us where" the images were from.
The second stage of the campaign is a five-day video journey which starts at Flinders Ranges and ends at Innes National Park. The live stream will be posted in full to the South Australia website and their YouTube once it's completed.
South Australian Tourism Commission says it does not expect people to watch the entire stream but that it was designed so that people can tune in and out as they please, or when a destination they were interested in was being displayed.
In April TBWA won the creative account for the South Australian Tourism Commission.
