LinkedIn and frank body's 'Off(ice) Script' to empower women entering the workforce

27 August 2024
 

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'Frank' advice for the next generation of professionals.

LinkedIn and frank body have worked with seven female leaders in a content series titled ‘Off(ice) Script’ for a new campaign.

The series is focused on platforming ‘frank’ advice for the next generation of professionals, showing them how a supportive network, expert knowledge and job opportunities can help unlock career confidence.  

The experts include; Bree Johnson, co-founder at frank body and Willow and Blake, Kristy Dickinson, founder & director Haus of Dizzy and proud Wiradjuri woman, Cayla Dengate, LinkedIn Australia career expert, Jo Barr, head of talent acquisition at MECCA Brands and LinkedIn Talent Solutions customer, Rhiannon Joyce, head of business development at Shameless Media, Rosie Chong, personal branding expert and Taz Zammit,creator and co-founder of @TeamTANDA App .

Through this campaign, LinkedIn and frank body hope to inspire young women to understand their worth in the workplace and kickstart their professional journeys with confidence.  

"My best tip for female graduates entering the workforce is to use all the superpowers that make you a great friend – forming connections, keeping in touch, asking great questions – and applying that to networking," LinkedIn Australia career expert Cayla Dengate said.

frank body and branding agency Willow & Blake co-founder Bree Johnson said when a door closes, look for a window.

"Everyone’s path will be different, and it might feel like you have to go backwards to go forwards. If you don’t feel like you fit anywhere, maybe you need to build the business you want to work in," she said.

MECCA Brands head of talent acquisition Jo Barr said her top tip to a graduate getting into the workforce is be curious.

"It's amazing what can happen if you are curious and committed. Entry-level roles can lead into your dream job if you utilise the opportunity.

"Don’t fixate on a narrow role. Be as open-minded as you can as you may learn so much from a role you may not have considered. It may open your eyes to even more career options."

To help graduates get a head start on their careers, LinkedIn has also unlocked a series of LinkedIn Learning courses throughout the campaign duration.

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