Treasury Wine Estate’s brand Lindeman’s wants Aussie men to be gentlemen, and drink its latest range of wine.
Treasury Wine Estate’s brand Lindeman’s has launched its latest campaign for its new wine collection, and it wants Australian men to up their gentlemen-ness.
The 15 second ad, complete with an open fire, a bearded man and a glass of red is encouraging Australian men to “bring out the gentleman”. And buy its wine, of course.
The campaign, developed by J. Walter Thompson, is aiming to tap into the trend of ‘gentlemanliness’ in young Australian men and positions the new wine range for a ‘gentleman who is, and the gentleman who wishes to be’.
According to J. Walter Thompson creative director Jarrod Lowe: “Dr. Lindeman began a journey of refining ruffians via an appreciation for his wines, way back in 1843. We wanted to continue this legacy and that’s exactly what this campaign sets out to do, which is pretty exciting,” he said.
The campaign also has a website which features more content, including A Gentleman’s Guide to the Art of Seduction which tells men to never wink at a woman.
That is something we can agree on.
