The latest campaign from Limbs 4 Life might make you see strawberry jam in a new light.
Limbs 4 Life have launched 'Toe Jam' - a fruit preserve for feet preservation.
While it might not be your usual breakfast order, an estimated 12 Aussies lose a limb every day, mostly feet and toes as a result of diabetes – up to 85% of which are avoidable with the right care.
Toe Jam is bringing this message to the breakfast table to highlight the importance of dedicating time to your tootsies and to help reduce the risk of amputation.
Masterchef winner and host of ‘My Market Kitchen’, Emma Dean, devised the Toe Jam recipe and lovingly crushed more than her fair share of the berries to boot.
Limbs 4 Life CEO Melissa Noonan says: “To grab Australians attention on the overlooked issue, we knew we had to create something different. And it doesn’t get more different than Toe Jam. I mean, who wouldn’t sit up and pay attention when someone said they had Toe Jam for brekkie? We hope Australia gets behind us spreading the message in such a toe-curling way with Toe Jam to help us raise awareness.”
So whether you have a foot fetish, or phobia, Limbs 4 Life is encouraging all Aussies to get behind the cause and have made the Toe Jam recipe available to the public.
Time to get those toes sticky….
Head here for the recipe and #ToeJam.
Credits:
Client: Care4Feet (Limbs4Life)
Creative Agency: TBWA Melbourne
PR: Eleven
Creative:
Executive Creative Director: Paul Reardon
Creative Directors: Matt Stoddart. Ashwin Gopal
Creatives: Tim Woolford. Scott Canning
Production:
Director: Harrison Webster
Editor: Brian Patto
Producer: Stephanie Leddin
Account Service & Planning:
Senior Digital Planner: Harrison Steinhart
Account Director: Amelia van Veenendaal
Account Executive: Emily Watt
PR:
Group Account Director: Fiona Milliken
Account Manager: Jade Barringer
Senior Account Executive: Brenda Chan
Account Executive: Dani McComber
