What happens to puppies before they get to the pet shop window ain't cute.
A new film by Leo Burnett Tailor Made for the Animal Hope Project (PEA) is hoping to open the eyes of people to the truth behind adorable puppies in shop windows.
The film shares the truth of illegal breeding, showing crowded cages and female dogs that are forced to become pregnant multiple times.
One pregnant dog sings to the camera: “They think I’m some four leg version of a golden hen – that I can lay one thousand eggs over and again. If they overload me and I finally explode nobody would care to make amends.”
The ‘Ain’t Cute’ campaign aims to encourage the adoption of animals and show the public that they are often as much a victim as the animals themselves for not knowing what happens to these pedigree puppies before they are bought.
